• Jaguar XE

    Jaguar XE

    Jaguar's most advanced, efficient and refined sports saloon ever.

  • Jaguar XF

    Jaguar XF

    Truly effortless performance, sheer driving pleasure.

  • Jaguar XJ

    Jaguar XJ

    A dramatic combination of beauty, luxury and power.

  • JAGUAR E‑PACE

    JAGUAR E‑PACE

    Jaguar’s first compact SUV.

  • Jaguar F‑PACE

    Jaguar F‑PACE

    Jaguar’s most practical sports car.

  • Jaguar F‑TYPE

    Jaguar F‑TYPE

    Powerful, agile and utterly distinctive F‑TYPE is a true Jaguar sports car.

  • NEW JAGUAR I‑PACE

    NEW JAGUAR I‑PACE

    The ultimate all-electric performance SUV

  • SVO

    SVO

    Luxury, performance and technology taken to the highest levels to create unique Jaguar cars.

JAGUAR MANUFACTURING TOUR AT CASTLE BROMWICH

What does it take to bring some of the world’s most technologically advanced cars to life? Find out as one of our expert guides takes you on an exclusive tour of the iconic Castle Bromwich factory where you’ll witness first-hand the entire manufacturing process, from sheet metal to finished vehicle.

SHEER METAL TO SHEER THRILLS

If you have ever wondered how a Jaguar is brought to life, you already own a Jaguar or are considering buying one, here’s your chance to experience the process from start to finish.

ALUMINIUM

Jaguar’s Intelligent Aluminium Architecture is revolutionizing how we create cars that are more agile and responsive. At Castle Bromwich you will witness the world’s largest aluminium press, built to create F‑TYPE’s state‑of‑the‑art unique, sleek, aerodynamic form.

CYBERNETICS

Eighty percent of a Jaguar XJ’s body is constructed by over a hundred hi-tech robots working in perfect synchronisation. Watch Jaguar’s dedicated cybernetic army shape, rivet and bond Jaguar cars, before highly skilled craftsmen lovingly finish to order each unique vehicle.

DESIGN YOUR OWN JAGUAR

If you're thinking of buying a Jaguar, the Tour offers you the opportunity to explore the hundreds of bespoke elements that’ll make your vehicle unique. Let your imagination come to life as you decide on your paint colours and components, from wheels to veneers, before you order your own bespoke Jaguar.

HOW DO I BOOK?

HOW DO I BOOK?


For more information on booking and availability



Call us on +44 (0) 121 786 6000 / 6001
or email castlebromwich@jaguarexperience.com
Places are very limited. Please book in advance.

BUY YOUR EXPERIENCE
DO I NEED TO BRING ANYTHING

DO I NEED TO BRING ANYTHING?


The Tour at Castle Bromwich is extensive so we recommend you dress for comfort and wear sensible footwear. Handbags, rucksacks and other types of hand luggage, are not allowed in the factory. You can leave items securely in The Jaguar Visitor Centre. We want you to be able to get up close to our production vehicles during the Tour. We may supply protective over wear to cover items such as watches, jewellery and belt buckles. Our advice is to leave such items securely at home.



When visiting our facility please keep legs and arms covered and wear sensible footwear. Open toe shoes, sandals, shorts and t-shirts are not permitted in any of the manufacturing facilities.

HOW OLD DO I NEED TO BE?

HOW OLD DO I NEED TO BE?


You need to be over 12-years-old to take part in the Alive Tour. Under-16s must be accompanied by an adult.

CAN I PARK AT THE FACTORY?

CAN I PARK AT THE FACTORY?


Parking is free on site.

WHEN DO I NEED TO ARRIVE?

Everything at our plant runs with precision. Please aim to arrive at The Jaguar Visitor Centre 15 minutes before your start time to make sure you’re booked in and ready to go.

CAN I TAKE PICTURES?

Photography is only permitted in designated areas so please ask your tour guide or host.

IS THERE ACCESS FOR THOSE WITH DISABILITIES?

The Alive Tour provides access for people with disabilities. However, please do inform us about particular needs so any necessary arrangements can be made in advance.

THE ALL-NEW XE

GETTING THERE

ADDRESS

The Jaguar Visitor Centre, Castle Bromwich, Chester Road, Castle Vale, Birmingham, B35 7RA, UK

CAR PARK SATNAV COORDINATES:

52°30’55”N 1°47’55”W

52.515289, -1.798842

GET DIRECTIONS

We look forward to your visit, but remember places are very limited, so please book in advance.